Phân tích môi trường PESTEL

Political

• Bureaucracy
• Corruption
• Environmental Law
• Freedom of the Press
• Government Type
• Government Stability
• Labour Law
• Political Change
• Political Stability
• Regulation/Deregulation (NTB)
• Social/Employment Legislation
• Tariffs
• Tax Policy
• Trade Restrictions

Economic

• Business Cycle Stage
• Consumers’ Disposable Income
• Economic Growth
• Exchange Rates
• GDP Growth
• Globalisation
• GNP Growth
• Interest Rates
• Inflation Rate (cost of capital)
• Labor Costs
• Labor Supply
• Likely Economic Change
• Unemployment Rate

Social

• Health Consciousness
• Population Growth Rate
• Age Distribution
• Career Attitudes
• Perception of Safety.
• Educational Infrastructure
• Social Mobility
• Employment Patterns
• Attitudes to work
• Cultural Taboos

Technological

• Degree of Automation
• Emerging Technologies
• Impact of Internet, Reduced Communication Costs
• Rate of Technological Change
• R&D Activity (SEZs)
• Technology Incentives
• Technology Transfer

Environmental

• Weather
• Climate
• Climate Change

Legal

• Antitrust Law
• Consumer Law
• Discrimination Law
• Employment Law
• Health and Safety Laws