Marketing plan online

Internet Marketing Plan Outline

(Based on material presented in Roberts, Internet Marketing; Integrating Online and Offline Strategies)

iExecutive Summary (1 – 3 pages)

This should be the last section written, although placed at the front of the report. The purpose is to summarize the entire action plan in 1 – 3 pages in case one of the decision makers reads only this far.

I.  Overall Business Objectives

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