As a business owner and marketing strategist, you still need to know precisely who your most loyal brand followers are because most likely, they could be your staunchest brand evangelists.
You could always see how well your tollfree numbers serve your business by the amount of customer inquiry calls that your sales people get on a daily basis. The same amount of reaction from the market could also be evident once you get a considerable amount of attention from consumers through your traditional advertising efforts on TV, radio or print.
The marketing collaterals you use to further your brand visibility in malls, supermarkets and other effective retail areas also enable you to get a hands-on experience with customers who have become very familiar with the products or services that carry your brands.
However, as a business owner and marketing strategist, you still need to know precisely who your most loyal…
TỰ HỌC MARKETING 